Eric Emanuel, a designer hailing from New York City, has a deep-rooted passion for basketball and street culture. His background in sports served as a foundation for his design philosophy, which seeks to merge the worlds of athleticism and fashion. Emanuel began his career by designing unique pieces inspired by the vibrant urban culture of New York, which he later transformed into a full-fledged brand. His commitment to quality craftsmanship and innovative design quickly caught the attention of fashion enthusiasts, leading to the creation of his signature shorts.