Influencer marketing is a strategy that leverages the popularity and reach of influential individuals on social media to promote products, services, or brands. Influencers, who typically have large followings in specific niches, create authentic content that resonates with their audience. Businesses collaborate with influencers to enhance brand awareness, credibility, and engagement. This form of marketing is highly effective because it taps into trust between influencers and their followers. By reaching a targeted audience in an organic and relatable way, influencer marketing helps businesses achieve higher engagement rates and boost conversions.